"I don't want people to suffer in the way I've suffered," Marr said. "I was so proud of my hair everyone associated me with my curly hair." "Using the products helped me finally come to terms with my curly hair," Ghm told NBC News. Yet, other than "losing 100 strands of hair per day" and having to take Benadryl to "numb" her raw scalp, Dixon said she felt perfectly healthy.ĭixon was not the only DevaCurl devotee to recently connect her hair loss with the company's products.Ĭarine Ghm, 21, began using DevaCurl in June because she had heard friends, family and influencers she respected "rave about their products." At first, she loved the way they made her hair look. They chalked her symptoms up to stress or female pattern baldness and speculated that she had thyroid issues. "Because I finally saw that I wasn't alone and that I wasn't crazy."ĭixon has been to multiple doctors - none of whom could pinpoint with certainty the reason why her hairline was becoming more pronounced or why her nails kept breaking. "I sat and cried for a good few hours before a sense of relief washed over me," Dixon said. Though Dixon had been using DevaCurl products for nearly 10 years, it wasn't until last week, after the publication of Malik's video, that she said she realized that the styling cosmetics could be the cause of the distressing hair loss, "red rashes" and "intense dandruff" she'd been experiencing. "I feel like I have to wear a hat when I go out because of my hair loss and I cry about it all the time." Ginger Cox Dixon is one of the consumers alleging that DevaCurl products have led to hair loss.
It's all I talk about and it's consumed me," Ginger Cox Dixon, 39, told NBC News. For them, the products represent a breach of trust and the changes in their hair have caused severe emotional turmoil. I can't even look at myself." The emotional impact of hair lossĬonsumers aren't sure which DevaCurl products may allegedly be responsible for their hair damage, as many have used multiple products from the company, but what's clear is that the damage is not superficial. "I've been trying to make this video for so long. "These products are really expensive, so when you pay the money, you're expecting high-quality and that's why I feel like I've been lied to," Malik said in her video, after detailing how her hair, which she considers a major part of her identity, has lost its curl.
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